So you want to track YSM and MSN adCenter PPC campaigns in GA via UTM codes? Here’s a cheat sheet:
?utm_source=<insert platform here>&utm_medium=cpc&utm_campaign=<insert campaign here>&utm_content=<insert ad group here>&utm_term=<insert keyword here>
There’s no utm_adgroup field, so use utm_content as a workaround.
The best way to do this is in Excel. Pull a keyword report and use the CONCATENATE() function.
Note: If you don’t want to set the destination URL at the keyword level because you want to be able to do landing page testing, you need to use dynamic keyword insertion (DKI) for the destination URLs.
DKI for each search engine:
- Google:
{keyword} - Yahoo:
{OVKEY} - MSN:
{keyword}
So for Yahoo, you would append:
?utm_source=<insert platform here>&utm_medium=cpc&utm_campaign=<insert campaign here>&utm_content=<insert ad group here>&utm_term={OVKEY}
And for MSN:
?utm_source=<insert platform here>&utm_medium=cpc&utm_campaign=<insert campaign here>&utm_content=<insert ad group here>&utm_term={keyword}