Looking for character limits for text ads? Here’s a cheat sheet of the maximum character limits for text ads in AdWords, YSM, adCenter, Facebook and LinkedIn.
Google AdWords Text Ad Character Limits
- Headline: 25 (up to 31 with DKI)
- Description Line 1: 35
- Description Line 2: 35
- Display URL: 35
- Destination URL: 1024(?)
- Sitelinks Link Text: 35
- Sitelinks Destination URL: 1024
Yahoo Search Marketing (YSM) Text Ad Character Limits
- Ad Name: 300
- Ad Title: 40
- Ad Short Description: 71
- Ad Long Description: 190
- Display URL: 35
- Destination URL: 1024
Microsoft AdCenter (Bing) Text Ad Character Limits
- Headline: 25
- Description: 70
- Display URL: 35
- Destination URL: 1022
Facebook PPC Text Ad Character Limits
- Destination URL: not stated (let me know if you hit the max)
- Title: 25
- Body Text: 135
- Image: 110px x 80px; aspect ratio 4:3 or 16:9. If your image is larger than it will be resized. Uploads must be less than 5 megabytes. You cannot use animated or flash images.
LinkedIn Text Ad Character Limits
- Headline: 25
- Description: 75
- Destination URL: 500
- Image: PNG, JPEG or GIF; max size 2 MB. Image will be resized to fit a 50×50 pixel square.
I’m looking for a “cheatsheet” on how to maximize productivity on Microsoft Adcenter. Are you aware of such a document? I mainly want to see info on proper bid rates (clicks) and other info to be more productive.
Thanks
Please reply ASAP
@james dudgeon: I haven’t run across anything like that yet. Be sure to post here when you do see one!
Great, thanks man!
This cheat sheet has turned out to be very useful for me. Thanks for sharing this Benjamin