Looking for character limits for text ads? Here’s a cheat sheet of the maximum character limits for text ads in AdWords, YSM, adCenter, Facebook and LinkedIn.
Google AdWords Text Ad Character Limits
- Headline: 25 (up to 31 with DKI)
- Description Line 1: 35
- Description Line 2: 35
- Display URL: 35
- Destination URL: 1024(?)
- Sitelinks Link Text: 35
- Sitelinks Destination URL: 1024
Yahoo Search Marketing (YSM) Text Ad Character Limits
- Ad Name: 300
- Ad Title: 40
- Ad Short Description: 71
- Ad Long Description: 190
- Display URL: 35
- Destination URL: 1024
Microsoft AdCenter (Bing) Text Ad Character Limits
- Headline: 25
- Description: 70
- Display URL: 35
- Destination URL: 1022
Facebook PPC Text Ad Character Limits
- Destination URL: not stated (let me know if you hit the max)
- Title: 25
- Body Text: 135
- Image: 110px x 80px; aspect ratio 4:3 or 16:9. If your image is larger than it will be resized. Uploads must be less than 5 megabytes. You cannot use animated or flash images.
LinkedIn Text Ad Character Limits
- Headline: 25
- Description: 75
- Destination URL: 500
- Image: PNG, JPEG or GIF; max size 2 MB. Image will be resized to fit a 50×50 pixel square.